High-profile investor Gary Vaynerchuk acquires 50% stake in weed marketing firm

Gary Vaynerchuk has acquired 50% of Green Street. (Image via The Drum)
Gary Vaynerchuk has acquired 50% of Green Street. (Image via The Drum)

 

Gary Vaynerchuk, a high-profile investor, has acquired a 50 percent stake in Green Street, an L.A.-based marketing, and branding agency focusing on the cannabis space.

Green Street has helped celebrity clients including 2 Chainz, the Game and Broken Lizard – the comedy team behind the “Super Troopers” films – strike cannabis-related partnerships.

Green Street made the announcement of the acquisition on Tuesday.

Vaynerchuck, a Belarusian American entrepreneur, was first known as a wine critic who grew his family’s wine business from $3 million to $60 million.

He is known for his digital marketing and social media work, leading New York-based companies such as VaynerMedia and Vaynerx.

Meanwhile, the terms of investments were not specified.

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